Spotify is jumping into the “story” trend with Spotify Clips. In the online-only Stream On event on Monday, Spotify announced that Spotify Clips (ie Snapchat and Instagram Stories) will be available on Spotify playlists and will allow artists to connect with fans in new ways. The deployment of the ever-expanding “story” (a way of temporarily sharing photos and videos, usually 24 hours) on various platforms has become a joke, and it can be used even on LinkedIn (why?), which is natural/ The inevitable Spotify also wants to enter the “story”. Spotify Clips is currently being tested.
Of course, unlike other platforms, Spotify Clips will behave very differently-not everyone can use it. Listeners, people like you and me, will not share their “story”. Instead, only the selected playlist can play the artist’s photos and videos on Spotify clips. It is not clear how artists submit their content to Spotify clips, but Spotify pointed out that the feature will not be available through Spotify for Artists as creators expect.
“Stories” are basically aimed at daily active users of the growing platform. Instagram revealed in 2019 that 500 million users check out Instagram Stories every day. This raises an interesting point: why not just keep up with their favorite artists on the already existing Instagram, but not open another app? Maybe there is exclusive content. Spotify hopes that artists can do just that-prompt people to come to Spotify Clips and then stay to play certain songs from the playlist with Spotify Clips.
The Swedish-based music giant announced in early February that Spotify now has more than 345 million monthly active users and more than 155 million paying users worldwide.
Update (23/02 12pm): Spotify told TechnologyShout that Spotify clips will be unavailable on Spotify for Artists and can only be found in selected playlists-for example, the cover image looks like an album but is actually a playlist, Spotify said .