network recently claimed to be one of the first companies to enter Metaverse after purchasing 144 lands in the virtual world Ubuntuland for an undisclosed sum.

MTN seeks to ‘enhance consumers’ digital

South African mobile network operator MTN recently purchased 144 pieces of digital in the Ubuntuland virtual world, according to a report. The acquisition reportedly makes MTN one of the first South African companies to enter the Metaverse.

As the Mybroadband report explains, MTN now has 144 parcels measuring 12 square metres.

Bernice Samuels, MTN’s head of marketing group, praised the company’s move to the metaverse and explained how this aligns with its Ambition 2025 strategy. The executive said:

That’s the premise of our Ambition 2025 strategy – capitalizing on trends that will consumers’ digital experience and engagement. We have always been at the forefront of technological and digital change, and we remain alive to the exciting opportunities the Metaverse presents for us and our clients.

The mobile network operator added that its presence in the virtual world demonstrates its for innovation in Africa.

Furthermore, through this presence in the metaverse, MTN will try to increase the report says is customer appeal. The report explains that this will be done through a series of experiences combined with consumer passion points such as gaming and music.

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Terence Chimwala

Terence Zimwara is an award-winning journalist, author and author from Zimbabwe. He has written extensively on the economic woes of some African countries and how digital currencies can offer Africans an escape route.

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