Sony’s game director said that through pre-orders, Sony’s demand for PlayStation 5 (PS5) consoles is “very substantial” because Sony hopes to seize the opportunity in the global game market when the game is released on November 12.
In an interview, Jim Ryan, CEO of Sony Interactive Entertainment, said that Sony pre-sold as many PS5 consoles in the United States in the first 12 hours of its predecessor PlayStation 4 device as it did in the first 12 weeks.
Ryan told Reuters: “The demand expressed by the booking level is very, very large.”
Sony has sold more than 100 million PS4 devices and is trying to persuade its user base to upgrade to new devices to play games such as Marvel’s Spider-Man: Miles Morales, and to enhance graphics, sound and feedback with new controllers.
The PS5 release was carried out during the COVID-19 pandemic. The pandemic not only promoted the development of game companies, but also disrupted the global retail network, game development and manufacturing supply chain.
Ryan said: “It is very likely that not everyone who wants to buy a PS5 on the launch day will find the PS5.” He added that the company is “doing its best” to ensure the supply of shopping at the end of the year. season.
Sony is expected to announce its quarterly gaming profit growth on Thursday, as PS4 users shift to higher-profit downloads, and PS5 is expected to be the first next-generation device that will not cause the gaming division to cause annual losses in its release year.
Sony has established an internal studio network to produce exclusive works, including Ghost of Tsushima from Sucker Punch Productions, to fend off competitors including Microsoft Xbox and new entrants, many of whom are struggling.
Ryan said: “AAA game development is an extremely complex and difficult thing.” He added that Sony “has learned lessons for many years” and these experiences help ensure the PS5 release lineup.
Sony plans to increase the capabilities of its studios organically, but “it is possible to enhance internal capabilities through selective acquisitions,” Ryan said.
Analysts questioned that the expansion of the gaming business driven by consumers trapped at home will last longer.
Ryan said that Sony will promote this participation.
Ryan said: “We are definitely looking up, thinking we can do better than we thought.”
Industry insiders warned of the impact of the pandemic on early game development.
Ryan said: “The initial concern about the impact on the 2021 and 2022 roster is reasonable, but it may be alleviated now.”
© Thomson Reuters 2020
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