Global electronics giant Sony has announced that it will take a more focused approach when making virtual world experiences part of its entertainment strategy. The company that owns the Playstation brand revealed that previous investments in Fortnite game maker Epic and another game studio Bungie are part of this new move.
Sony takes the metaverse seriously
Gaming and entertainment brands are now trying to integrate the Metaverse experience to attract more users into their ecosystem. Sony, one of the most influential companies in entertainment and gaming, announced its interest in adding more Metaverse-inspired experiences to attract customers.
At its annual strategy meeting this week, Sony CEO Kenichiro Yoshida said:
The metaverse is simultaneously a social space and a real-time cyberspace where games, music, movies, and anime intersect.
Sony’s previous investments in other companies include Epic Games, maker of the popular online franchise Fortnite, and Bungee, creator of the Destiny series, and are part of this new focus. More than 50% of its revenue last fiscal year came from Sony’s entertainment division, which includes games, movies and music-related services, according to data provided by the company.
Playstation and other Metaverse players
Sony intends to use its Playstation brand to gain a foothold among the leaders in the virtual world industry. The Sony Playstation has one of the largest installed user bases in the world, so it could serve as a vehicle for this new metaverse push. In this sense, the company said it “intends to leverage the unique advantages offered by its diverse business and gaming technology expertise…to create new entertainment experiences in the realm of virtual worlds.”
However, the company is already catching up with other players in the space, such as Meta, which is producing hardware to offer its customers immersive experiences in virtual worlds. Meta owns Oculus-branded VR headsets and offers its flagship Metaverse app called Horizon Worlds exclusively for owners of these products.
Microsoft, another company that has positioned itself as a metaverse player, bought Activision for nearly $69 billion as a way to the metaverse and launched Mesh, an enterprise metaverse for its team meeting suite. universe.
Sony has launched the VR2 series of headsets that work with the PS5 series of consoles. Rumor has it that the headset will be released this year, but due to supply chain issues, it may be delayed until 2023.
What do you think of Sony’s metaverse push? Let us know in the comments section below.
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