- Sonos gets rid of controversial "recycling model" with strong opposition edge And confirmed to Business Insider on Thursday.
- The speaker company has launched a discount program that provides customers with upgrade discounts-but only if they have to put their old speakers in "recycling mode", Make it permanently unusable.
- Critics say that disabling working speakers is bad for the environment, while Sonos said it is to prevent customers from buying inferior used equipment.
- A spokesperson told Business Insider that the program will continue, but the requirement for a "recycling mode" has been removed, allowing customers to choose how to deal with their old speakers.
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Sonos stopped letting customers "brick" their old speakers to qualify for discounts on new products, edge And confirmed to Business Insider on Thursday.
The controversial trade-in program encourages Sonos customers to claim a 30% discount when upgrading to a new product, but can only put their old speakers in "recycling mode" first, making them permanently unusable.
Critic Slam proceduresSonos initially touted it as a way to "responsibly recycle old products" because it is not environmentally friendly to turn speakers that still work into electronic waste.
A Sonos spokesperson told Business Insider that the redemption program will continue without requiring customers to put the old equipment into recycling mode.
"[Customers] can now choose how to use the old equipment: keep using it, donate it to friends, donate to charity, responsibly recycle it at their local e-waste processing plant or send it back to Sonos Freight with a prepayment Label. "The spokesman said.
Sonos defended the original intention of the plan, saying the move was designed to help customers transition from older devices that may not support the "modern Sonos experience."
However, Sonos ultimately decided to abandon the "recycling model" condition, saying, "We also respect the right of customers to decide at the end of their useful life."