During the blockade, Indians turned to social media to spend their time. During the first week of the blockade, Indians spent more than four hours a day on social media. Compared to the week before the lockup, an increase of 87%.
Prior to lockout, social media used an average of 150 minutes per day. However, a survey showed that the number jumped to 280 minutes per day during the first week of the lockup. The survey added that 75% of people spent more time on Facebook, Twitter and WhatsApp compared to the previous week. In social media, as coronaviruses plague entire nations, people are largely consuming news and communicating with friends and family.
In addition, TV, internet browsing and streaming platforms are also seeing increased ratings. In the first week of the lockup, Internet browsing surged by 72%.
The survey conducted by the Hammerkopf Consumer Survey also found that the prime time for streaming platforms started at 7pm on the first week of the lockout. 76% said they watch TV between 8am and 9am. The survey was carried out on 1,300 people in Mumbai, Bangalore, New Delhi and Chennai.