Snapdeal’s “Kum Mein Dum” Diwali sales will start on October 16th and last until October 20th. It will bring discounts for small accessories, kitchenware, home decorations, etc. for daily use. Snapdeal hopes to provide a more personalized Diwali experience. To this end, it has asked 125,000 participants in 92 cities what they want to buy. In addition, the Snapdeal app now supports eight languages, including Hindi and Telugu, making it easier for customers in non- cities to shop.

For the “Kum Mein Dum” Diwali sale, Snapdeal requires users to select the product to purchase. The company said in a press release that among the over 125,000 participants, 42% chose daily necessities and 38% chose kitchenware, followed by home decoration, gifts and clothing. The platform has added more than 10,000 sellers in the past three months, and has worked with manufacturers to lower the price of the products from last year. It has added 25 new centers to its logistics network and plans to add more in the coming in preparation for Diwali sales.

The e-commerce platform has not yet revealed which items will be discounted and how many discounts shoppers can expect.

Snapdeal will offer discounts on HDFC, Baroda and Ratnakar bank cards, as well as e-wallet discounts offered by companies such as Paytm. Since most of Snapdeal’s users are from non- cities, it has also added support for eight languages ​​to its application. The app now has Hindi, Telugu, Tamil, Punjabi, Malayalam, Kannada, Gujarati and Marathi support.

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Snapdeal also launched the “Diwali@Home” series, which includes smart solutions for making snacks, sweets and candies at home. Lighting, decoration, perfume and furniture have also received additional attention. The company will also open dedicated themed electronic stores for Navratri, Karva Chauth, Dhanteras, etc., to provide a better holiday shopping experience.


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