Samsung did not waste any time launching its latest foldable Galaxy Z Flip phone at the Unpacked event on February 11. This is the opening ceremony, in stark contrast to the Galaxy Note 10, which mentioned the Galaxy Fold last year. At the last Unpacked event, Samsung was in a foldable disaster, preparing to relaunch the Galaxy Fold After the dissolution of the review unit. This disaster raises big questions about foldable phones, so Samsung's second foldable phone There is a lot to prove.
Samsung's latest attempt at a foldable phone is very different from the direction of the Galaxy Fold. The Galaxy Z Flip doesn't turn your phone into a tablet, but can turn into a micro-pocketable device. It can even be partially unfolded and supported on a table for hands-free selfies.
Z Flip is clearly built for sharing content on Instagram and YouTube. It has a small external display that you can use as a selfie finder for the rear main camera. Samsung has also partnered with Google to optimize YouTube and split it onto a foldable display so you can watch content in the top half and comments or other videos at the bottom.
Although Fold's target price of $ 1,980 is clearly aimed at the high-end market, the price of Z Flip is $ 1,380, which will go to the mainstream market. Cheaper than that Some Galaxy S20 configurations A big step towards making foldable phones more affordable in the near future.
Unlike the Galaxy Fold, the new version of the Galaxy Z Flip is less compromised in becoming an actual phone. No ugly bezels, no screen notches, and it can be folded into something that looks like a regular phone (though it's really long). Samsung also uses a proprietary flexible ultra-thin glass (UTG) on the 6.7-inch display, a welcome major improvement over the Galaxy Fold's delicate plastic.
The hinge is the root of many Galaxy Fold problems, and Samsung is eager to emphasize its new "Hideaway Hinge" on the Galaxy Z Flip, which uses nylon fibers to prevent dust from entering. It also works like a laptop's hinge, so you can open it and support it at different angles. There are still visible creases at the location of the hinge part on the Z Flip display, and may be more noticeable in daily use, because you may scroll the content on the crease more frequently than on the Galaxy Fold.
These are much-needed hardware changes and improvements, and they show that Samsung has learned some hard lessons from the Galaxy Fold crash. As a result, Z Flip doesn't look as ambitious, but it retains some of the relatively high-end specifications and hardware you expect from the latest Android smartphones.
One thing Samsung hasn't done enough is to answer key questions that the Galaxy Z Flip is solving. Unlike the Galaxy Fold, instead of trying to combine two devices into one, it feels more like the answer from Motorola Razr. It will definitely appeal to those who want a smaller device in their pockets, those with a nostalgic clamshell phone era, or those who just want to show off in a cafe filled with rigid rectangles. It can even help you get out of the day by turning off email, social media, and all other features that modern smartphones provide.
However, Samsung knows how to position the Galaxy Z Flip. The promotional video conveys the message "Shebam … Pow … Blop … Whizz", a tribute to the fact that this folding phone is intended to be wow. Samsung even teamed up with fashion designer Thom Browne to launch a special version of the Galaxy Z Flip.
All these marketing methods will definitely make Z Flip an ideal product, but there are still many questions and uncertainties about foldable phones. In the past, Samsung has faced similar questions about the appearance of new handheld devices. A good example is Samsung's oversized Galaxy Note "tablet phone", which can be navigated with one hand. All phones are now the same size as the original Galaxy Note. Samsung seems to bet on a similar success story, and the Galaxy Z Flip clearly shows that the company is not ready to give up its foldable dream.