According to market research companies movement Asia Pacific (through Sam Mobile), Samsung Electronics Since 2012, “Nielsen” has been the top brand in the study. Over the past 9 years, the study is based on the answers of more than 8,000 respondents from 14 countries/regions in Asia and is the highest brand in the study. Samsung was found to be the most popular brand among all 1,000 choices, followed by Apple, LG and Google.
At the same time Galaxy Fold Campaign Asia pointed out that this is not perfect and is facing a delay in order to solve its display durability problem, which is the same as the announcement of Apple’s first iPhone to redefine the smartphone industry.
Sports Asia further quoted Benedict Gordon, CEO of Superunion Asia, who talked about Samsung’s popularity among Asian consumers:
“In the mobile category, if you look at Huawei, Oppo, Xiaomi, Vivo and other brands, their label is’brand China’. We have seen how destructive this is in the context of the Sino-US trade war. Samsung has already Try to raise it to a higher level-they feel and operate like a global brand.”
It is not difficult to see why Samsung, with its strong marketing capabilities and a wide variety of products suitable for all types of consumers, has won the favor of consumers for many years.