Samsung Galaxy S23 Ultra back big ndtv 1675259457533

Electronics giant Samsung has received orders for about 140,000 units of its high-end smartphone Galaxy S23 worth a total of Rs 2 crore. A senior company official claimed that the device hit 14 billion on the first day of pre-orders.

Raju Pullan, Senior Vice President, Mobile Business, Samsung India, told PTI that the pre-orders for the Samsung Galaxy S23 are almost double that of its predecessor smartphone, the Galaxy S22.

“We booked close to 140,000 units in the first 24 hours, which is almost double that of the Galaxy S22. With an average price of about Rs 1 lakh, the turnover of pre-orders was close to Rs 1,400 million in 24 hours,” he said.

Samsung will continue to take pre-orders for the Galaxy S23 smartphone until February 23. The launch price of the Galaxy S23 series in India is around Rs. 75,000 to Rs. 155,000 each.

The company announced that the Galaxy S23 will be produced at its Noida facility. Older Galaxy S-series smartphones are produced at Samsung’s Vietnam factory, and the company imports them to sell in India.

Samsung started manufacturing the Galaxy S23 in India, one of the main unique selling propositions of the Galaxy S-series smartphones, after Finance Minister Nirmala Sitharaman announced the removal of import duties on camera lenses.

The phone will feature a set of five cameras with sensors ranging from 12-megapixel to 200-megapixel.

Pullan said consumers responded well to the S23’s claims, including the camera sensor in the phone, the high-powered Snapdragon Gen 2 SoC exclusively for Samsung, and the sustainability factor of using recycled plastic and other components in the device.

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Samsung has slashed the price of Galaxy Watch 4 LTE and Galaxy Buds 2 by around 90% from Rs. 4,000 to Rs. 4,999 for customers pre-ordering the high-end Galaxy S23 Ultra.

Pullan said Samsung brought “customized affordability” by bundling the price of the Galaxy Watch 4 LTE and the Galaxy Bus. 4,999 and 24 interest-free installments and 15 installments through Samsung Finance.

Samsung’s Galaxy S23 series of smartphones was announced earlier this week, and the South Korean company’s high-end handset has received some upgrades on all three models. What should I do if the price has increased? We discuss this and more on the TechnologyShout podcast Orbital. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get podcasts.

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By Rebecca French

Rebecca French writes books about Technology and smartwatches. Her books have received starred reviews in Technology Shout, Publishers Weekly, Library Journal, and Booklist. She is a New York Times and a USA Today Bestseller...