Later-than-expected snowfall is forcing some Oregon businesses to rethink winter plans. According to KEZI 9 News, businesses like Berg’s Ski Shop have been slow to open due to the lack of snow.
What happened?
The minimal snowfall caused ski resorts such as Willamette Pass to adjust their operating hours. That’s created a domino effect of scheduling uncertainty, affecting businesses like Berg’s Ski Shop, which also coordinates bus trips to Willamette Pass.
“They’re still just winging it. Yeah, they’re not completely apathetic yet. It all depends on when the snow actually falls,” Owen Berg, coordinator of Berg’s, told KEZI 9 News.
Oregon is among the regions with below-median snowpack, according to the National Integrated Drought Information System report. The report further states that for the Upper Deschutes Basin, “2025 is the slowest snowpack season on record since 1981.”
Why are snow droughts worrying?
Snow drought not only brings inconvenience to tourists. It will put a strain on the local economy and create some challenges for areas like Eugene and Oak Ridge.
According to NIDIS, in addition to affecting tourism and winter recreation, snow droughts can impact local ecosystems and water management efforts. Because it reduces snowpack, ecosystems absorb less water, which can impact local wildlife.
As extreme weather events become more intense and frequent, potentially impacting the country’s outdoor recreation economy, businesses that typically thrive on winter activities may need to more thoroughly explore summer options to attract visitors.
What measures have been taken to combat the snow drought?
A study from Utah State University recommends businesses consider expanding event options, especially if there is less snow, Outside reports. In Colorado, resorts use snowmaking systems to open earlier in the season, drawing water from nearby streams to create skiing conditions.
Individuals can explore key environmental issues and spark discussions about how to respond to extreme weather events caused by human-induced increases in global temperatures. Simple steps like switching to low-impact transportation options and reducing plastic use are great places to start.
Despite the delay in snowfall in Oregon, local business owners are still looking forward to the arrival of the snow and the business it will bring.
“Winter is a tough season. But Oak Ridge does get a lot of foot traffic. So, it’s not that bad this year,” local business owner Michelle Slaven told KEZI 9 News.
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