Quibi is a new service whose original idea was to focus on bite-sized content. Most of its original program plans have 10 minutes or less programs per episode, and new programs are broadcast every day. Such as BGR Quibi explained that this strategy aims to integrate services into your daily work. Quibi has just been launched in the United States and Canada, and costs $ 7.99 a month, and advertising options are $ 4.99. A 90-day free trial period is also available, so anyone who is interested can try it first to see if it is worth the subscription and there is no risk.

By the end of the first year, it plans to have 175 shows with a total of 8,500 episodes. These include so-called "movies in chapters", as well as scriptless and scripted displays and reality. Celebrities with upcoming titles include Steven Spielberg, Stephen Turner, "Game of Thrones" fame and Reese Witherspoon.

CEO Meg Whitman [Meg Whitman] in January defined Quibi as an alternative to YouTube or Instagram, with a focus on providing content for people on the go. It fills the purpose of a niche market that provides people with small-scale entertainment while commuting, waiting for friends or queuing. The purpose is to divert attention from companies such as TikTok and Netflix.

According to program list, Some of the programs that appeared on Quibi are Reno 911! Renaissance, a comedy series called Die Hart, featuring comedy star Kevin Hart, a new series based on the 2003 romantic comedy movie "How to Lost a Person in 10 Days", and a series by Nicole Nikki Fre $ h, played by Nichole Richie.

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Although Quibi is launched in an already saturated market, there are not too many brand logos or flagship programs, but it also debuted at the perfect time for general services. Large competitors serving HBO Now, Netflix and Disney + are currently working Peak activity Most people stay at home because of the COVID-19 pandemic.