As an old saying goes, you can't judge a book by its cover. However, when it comes to online dating, making instant decisions about swiping right or left often requires quick judgment based on appearance.
Adam Cohen Aslatei, a former managing director of gay dating app Chappy and the founder of the new dating app, said that superficial behavior is killing many singles. S & # 39; More. He said, or at least, that prevented many people from finding love.
"Everyone thought they knew what they wanted, but everyone was still single at the time," Cohen Aslatei said.
S & # 39; More, available for free on iOS, blurs profile photos, forcing daters to focus on listed interests first. If something resonates-such as education, current mood, voice clips or even the zodiac sign-you can blink this attribute on someone else's profile. The more interaction, the more blurred the photo becomes.
Eventually, you will be able to send a message. The person at the other end can only open the message after entering your profile and blinking. Moreover, S & # 39; More offers only five profiles per day.
Cohen Aslatei hopes that this change in the typical online dating process will lead to more meaningful interactions between daters.
Paul Eastwick, a professor of psychology at the University of California, Davis, said that while physical attractiveness is often the strongest indicator of whether a seeker is willing to date, the personality details in the front row are likely to be The ideas that affect attractiveness may vary. .
"Because you learn something else from others-the literary work they read, or the movie they watch-these things are all appealing to you, and these things are to you It ’s appealing. "These details can affect how attractive you are to finding someone.
Online dating currently holds a strange balance in modern life. It's getting more popular-data from the Pew Research Center last week found 30% of adults in the U.S. have tried online dating, Twice as much as four years ago. However, complaints are everywhere, from the difficulty of obtaining a game to the widespread appearance of ghosts.
Survey monkey surveyed 4,000 adults and found 56% of respondents have some or very negative opinions about online dating, And these feelings are quite consistent in age and gender.
But there are signs that it does work. A 2019 Stanford University study finds 39% of heterosexual couples People who met in 2017 met online, and the proportion of same-sex couples jumped to 65%.
Cohen Aslatei recognizes that it is impossible to abandon physical attraction, and S & # 39; More does consider your preferences. So if you blink for a listed feature [such as brown eyes], the algorithm will catch your attention.
"We are not saying that physical attraction is not important, but in the end it will be used as the main filtering mechanism to filter out what people really match."
Cohen Aslatei says another way S & # 39; More runs counter to many dating apps is to require all members to do it by taking a selfie that matches the two other photos they upload verification. An algorithm can also monitor for possible abusive or inappropriate behavior in chats, and ask if the person you are talking with is friendly and polite. People with higher ratings will see more profiles of similarly rated daters. However, there are too many red flags and you may end up exiting the application.
To date, S & # 39; More has been established in Boston, New York and Washington, DC. The company has plans to fly to Chicago and Los Angeles in the coming weeks. Cohen Aslatei said the waiting list was over 15,000.
"It's a discovery process, it's actually a relationship," he said.