- According to data from data company Parrot Analytics, Netflix ’s popular fantasy TV series The Witcher has declining audience demand in the United States, but it is still the most popular TV series on all platforms worldwide.
- The Witcher has been at the top of the global ranking for almost two months.
- The show's global popularity benefits Netflix as the streaming giant is working to expand its international reach.
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Although American viewers may have lost interest in Netflix's popular fantasy series The Witcher, it is still the world's largest show.
Data company Parrot Analytics Tell Business Insider that the show is an adaptation of Andrzej Sapkowski's Polish novel and that it has remained the most popular TV series on all platforms in the world for the past 30 days [January 14 to February 12] . It has maintained its lead since then Disney [Disney] crowned "Mandalorian" Seven weeks ago.
Parrot Analytics measures demand expression, and its globally standardized TV measurement unit reflects the demand, ratings and engagement of a series of programs measured by importance.
In recent weeks, The Witcher has fallen in the company's ranking of demand for American audiences for original streaming shows, which is available to Business Insider once a week. Last week, it ranked third, behind Mandalorians and Netflix's Stranger Things.
"Wizards" and "Mandalorians" have Fighting audience needs It has heralded the future of the streaming war since the former premiered in December [the latter debuted in November]. Both show Popular characteristics of the streaming series, According to Parrot Analytics, which includes science fiction and fantasy themes, which are inspired by popular materials.
Amazon also recognizes the importance of sci-fi and fantasy genres in streaming TV. Prime Video has Speed up the development of science fiction and fantasy shows According to research firm Ampere Analysis, in the past two years, the percentage of its sci-fi TV commissions in the second half of 2019 was double that of the same period in 2018.
However, Netflix is still the leader and has 41 sci-fi and fantasy shows in development or production, compared to 27 on Amazon. According to Ampere Analysis, both are more than the sum of Hulu or Disney Plus.
For Netflix, the global popularity of The Witcher is a good thing. The streaming giant's subscriber growth in the United States is lower than its expectations. Latest earnings reportAnd its international growth exceeded expectations. As Netflix grows outside the United States, shows like The Witcher will become more valuable.