Netflix on Wednesday unveiled plans to crack down on password sharing for accounts on its streaming platform, including establishing a primary location and paying a few bucks for an additional member.
The video-streaming giant, which has estimated 100 million people worldwide share one account, said members can now easily manage who has access to their account, transfer their profile to a new account, and continue to have Netflix on theirs with ease personal devices or Subscribe to a new TV.
“So over the last year we've been exploring different approaches to address this issue in Latin America, and we're now ready to roll them out more broadly in the coming months, starting today in Canada, New Zealand, Portugal and Spain,” the company said in a blog post .
Netflix Standard or Premium plan members can add an additional member sub-account for up to two people in many countries for an additional CAD 7.99 (approx. Zealand, EUR 3.99 (approx. Rs. 350) in Portugal and 5, EUR 99 (about Rs. 550) in Spain, the company said.
The company lost subscribers in the first half of 2022 amid stiff competition from rivals, prompting it to take password sharing more seriously and roll out an ad-supported plan.
Netflix introduced a feature called “Profile Transfer” last year to combat the phenomenon of account password sharing. The feature allows users who are currently sharing an account to keep personalized recommendations, viewing history, My List, saved games, and other preferences when creating their own Netflix account.
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