netflix basic with ads plan launch unsplash 1665684213823

Netflix on Wednesday unveiled plans to crack down on password sharing for accounts on its streaming platform, including establishing a primary location and paying a few bucks for an additional member.

The video-streaming giant, which has estimated 100 million people worldwide share one account, said members can now easily manage who has access to their account, transfer their profile to a new account, and continue to have Netflix on theirs with ease personal devices or Subscribe to a new TV.

“So over the last year we've exploring different approaches to address this issue in Latin America, and we're now ready to roll them out more broadly in the coming months, starting today in Canada, New Zealand, Portugal and Spain,” the company said in a blog post .

Netflix Standard or Premium plan members can add an additional member sub-account for up to two people in many countries for an additional CAD 7.99 (approx. Zealand, EUR 3.99 (approx. Rs. 350) in Portugal and 5, EUR 99 (about Rs. 550) in Spain, the company said.

The company lost subscribers in the first half of 2022 amid stiff competition from rivals, prompting it to take password sharing more seriously and roll out an ad-supported plan.

Netflix introduced a feature called “Profile Transfer” last year to combat the phenomenon of account password sharing. The feature allows users who are currently sharing an account to keep personalized recommendations, viewing history, My List, saved games, and other preferences when creating their own Netflix account.

© Thomson Reuters 2023

Samsung's Galaxy S23 smartphone series was launched earlier this week, and the South Korean company's high-end phones have seen a few upgrades across all three models. What about the price increase? We discuss this and more on Orbital, the TechnologyShout Podcast. Orbital is available on Spotify, Gaana, JioSaavn, Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.
Affiliate links may be automatically generated – see our Ethics Statement for details.
See also  Kenya launches first operational satellite into space - Space X; New Mexico researchers are developing stuffed bird drones and more

By Rebecca French

Rebecca French writes books about Technology and smartwatches. Her books have received starred reviews in Technology Shout, Publishers Weekly, Library Journal, and Booklist. She is a New York Times and a USA Today Bestseller...