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An impossible goal was achieved: it was incredible to be Delhi's chief minister! Magsaysay winner “krantikari” Indian tax bureau official ’s political signatures are protests, protests and more protests, which swept the Delhi polls on the development board today, redefining how the mindset of Indian voters is shaped to think differently Give the right stimulation and communication skills.

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The entire Delhi campaign was hosted by Kejriwal, and the topics were easy to explain and easily related to the topics: education, sanitation, water and electricity. These are stories understood by Delhi voters. Sympathy and return of Kegi Rival with a stunning victory.

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So, what exactly is the brand Kejriwal? Is the brand always the same? Or has it evolved? Did you perform a mid-range correction? Does it subtly distance itself from mainstream national themes and opposing narratives and build a distinctive and unique brand personality? Well, let's check each of these questions, though not necessarily in order.

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* The brand Kejriwal is unique, Especially in the current regime. Kejriwal always had a certain aura about him-an "enlightened citizen", a bureaucratic protester, and he cared about things that mattered to ordinary people. Armadmi. From the early tough anti-corruption stand in politics to the citizen-centered development theme of 2020, Kejriwal has always been unique, but also adaptable. He has learned from his mistakes, and quickly. He publicly showed remorse and remorse, especially after the first seven weeks as chief minister, when he put in a towel on the Lepa issue, he quickly realized that his judgment was wrong. He changed his and returned to the post of chief minister in less than a year due to a wave of epidemic, no one could think of.

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* Brand Kejriwal is different. He is an IITian. There is no doubt that he is a well-educated person and a responsible person. He has given up a reasonable “money-making” career as a senior bureaucracy, and has been at the forefront of the civic movement. Without real financial supporters, there is no Political parties were established publicly. Religious orientation, to be honest, has little hope. Even if his new party suffered a huge reversal in the 2019 Lok Sabha elections, he still managed to keep the buzz around him all the time. Despite frustrating results, Kejrival managed to maintain relevance.

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* Brand Kejriwal focus. While pursuing rude electoral politics, Kejriwal realized early in the game that, although he may have become national and widely acclaimed in confrontations and protests, his true future in politics must take root For long-term political achievements. ground. Five years ago, Kejriwal shrugged in his 67-3 victory, showed the body of a typical protester, and wore a development-oriented civilian incarnation. Although daily politics has distracted people, the Bharatiya Janata Party (BJP) has given him a hard time with Super Boss Governor Lt, who is most of the time the opposite of him, but Kejriwal focuses on school, Sanitation, water and electricity, providing impact ArmadmiAnd make his life better. In today's ruling, Delhi's citizens explicitly re-assigned Keguirival a major task.

More savvy, less revolutionary: the brand Arvind Kejriwal is getting taller

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* The brand Kejriwal is honest; trustworthy. There is something about Be honest. He exudes a relaxed confidence: he the problem at hand; he understands the limitations of the system; he is willing to maximize the given opportunity; and most importantly, do his best to do it. Few statistics have impressed him, for example, he cited how 400 students in Delhi's government schools brought them to IIT with the help of the tremendous advances in education in the Indian capital.

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* Brand Kejriwal is "like me". Greatest strength For ordinary Joe, he has a high affinity and sense of identity. He speaks your language. Not the hype and exaggeration of the usual politicians, but a milder, more rational, and more relevant conversation about the subject Armadmi care. These are ordinary things that influence and influence daily life. Kejriwal maintained a safe distance from national issues and nationalism during the 2020 election campaign. He gave No space to fight. He made the most of his narrative when telling what he did for Delhi, and did not succumb to the temptation of any competitor to have a competitive advantage.

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Does all of this make Arvind Kejriwal a smart politician? Alright, it can. But more importantly, this makes him a brand that is authentic, original, honest, trustworthy, enterprising and close.

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To his credit, he has established a unique and unique niche market in Indian politics. He is controversial and relatively infamous, but despite many setbacks and turbulences, he quickly adapts. He is an agile learner, a keen thinker, a smart communicator, yes, a Competent administrator. Delhi is not an easy country to operate, especially with a centrally controlled part of the government. In view of the limited operating space and many restrictions on his authority, Kejriwal fulfilled his highest expectations. Given that this is an impressive hat-trick, he needs all the credit for such a great performance.

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In the next few days, the brand Kejriwal will be interesting. Will he strive for a national footprint? Or will he stick to weaving and concentrate on developing his achievements in Delhi? Will he try to match Brand Modi or will he avoid him completely like he did in the current campaign? Will he continue his "good deeds" positioning and consolidate his franchise with his current goodwill supporters, and is willing to sacrifice his victory in a geographic area like Punjab?

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Methinks brand Kejriwal is smart. He is smart. He is not so excited. He is not too "revolutionary". After a major victory today, he is more confident. The body and influence of the brand Kejriwal is constantly growing-differentiation and relevance and most importantly dignity.

Dr. Sandeep Goyal is a PhD studying celebrities as human brands.

Disclaimer: The opinions expressed are personal. They do not reflect the views of business standards.

By Rebecca French

Rebecca French writes books about Technology and smartwatches. Her books have received starred reviews in Technology Shout, Publishers Weekly, Library Journal, and Booklist. She is a New York Times and a USA Today Bestseller...