2017 lincoln continental 4 1600x0w

Poor sales and U.S. love for trucks and SUVs have destroyed Continental

Lincoln Continental is dead again because not even 1% of the US population wants its high-resolution appearance-Picture 661681

Sales of trucks and SUVs have begun to take off, and many car manufacturers have re-launched Continental when they are giving up cars.

Shortly thereafter, Ford decided to stop all except the Mustang in the United States and kill Taurus, Fusion, Fox and Carnival. Although Lincoln still offers MKZ, it is clear that the brand is now more focused on SUVs, offering four different models from compact Nautilus to large Navigator.. Just an idea, 70% of the US auto market in 2019 will be trucks and SUVs.

Lincoln Continental is dead again because no one percent of the US population wants it-Picture 661701

When it comes to sales, Continental has failed to meet expectations. In the first year of listing in 2017, Continental Group transferred 12,012 vehicles in the United States, which is not bad. However, sales fell to 8,758 units in 2018 and then to 6,586 units in 2019. This is lower than the Cadillac CT6, which is another slow seller, moving 9,668 units in 2018 and 7,951 units in 2019.

Compared with the full-size models of the top German brands, things have gotten worse. Mercedes-Benz sold 12,528 S-Class in 2019, while BMW 8,823 examples of 7 series are provided. It is true that Audi’s sales of A8 models in 2019 have decreased significantly, but Continental Airlines still ranks fourth in the market it once led. that Continental’s retail price starts at US$46,305, and its competitor’s list price is between US$59,000 and US$94,000, this is worrying.

Continental also accounted for only 8.3% of Lincoln’s total sales in 2019, so it is obvious that Lincoln wants to stick to SUVs for obvious reasons.

Lincoln Continental is dead again because even one percent of the US population does not want it high-resolution external AutoShow-Picture 661824

However, Continental’s poor sales are not only because people prefer trucks and off-road vehicles. The full-size sedan also failed to reach its concept version, and many customers complained about the poor quality in the car.

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Lincoln Continental will live in China in 2021

Lincoln Continental is dead again, because not even one percent of the US population wants it high-resolution external AutoShow-Picture 661834

Although it cannot survive in the United States after 2020, Continental Airlines will stay in the Chinese showroom for another year. This is not surprising, because despite the sharp decline in sales in the United States, Continental’s delivery in China is still stable at around US$10,000 per year. But 2021 will be Continental Airlines’ last year in any market, ending a fairly short five-year life cycle.

Lincoln Continental Team has left an important mark

Lincoln Continental is dead again because no one percent of the US population wants it-Picture 661862

Although it will not be remembered as one of the more important versions of the iconic Continental car, the tenth generation model has left an important mark on the car. Lincoln brand. First, it reintroduced the actual name and caused the Lincoln campaign to abandon the confusing MK nomenclature. MKZ is the only conventional model, but it will also be discontinued soon. Secondly, Lincoln learned from Continental’s mistakes and provided better Navigator and Aviator models, rather than just scouring the Cool Concept car.

Lincoln Continental can return to the electric vehicle market

Lincoln Continental is dead again because even one percent of the US population does not want it high-resolution external AutoShow-Picture 661825

Although it has once again entered the history books, Continental Airlines may soon return. Faced with reality, this is Lincoln’s most iconic nameplate. This American brand may not wait another 15 years before introducing it to its dealers. However, it is clear that Lincoln needs a different approach, and electrical models may be the solution.

As Ford Motors launches the Mustang Mach-E with various electric drive systems, they can provide up to 459 horsepower, perhaps there will be a future for electric Continental cars, which will be equivalent to the Tesla Model S and the upcoming release EV competition series for Mercedes-Benz S-Class and 7.

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Lincoln Continental has the same fate as the Cadillac CT6

Lincoln Continental is dead again because not even 1% of the US population wants its high-resolution exterior wallpaper quality-Picture 661682

Continental is not the only full-size American car to go bankrupt. Cadillac also discontinued the CT6, which was launched only a few months before Continental launched. The CT6 sold about 36,000 units in three and a half years, which performed better, but did not meet expectations. Cadillac General Motors (GM) was reorganized at the Detroit-Hamtramck electric vehicle assembly plant, and CT6 production ceased in January 2020.

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