On Wednesday, acid jazz-funk band Jamiroquai revealed that it has partnered with blockchain-based virtual world platform The Sandbox to “get hip in virtual worlds.” According to the announcement, Jamiroquai plans to bring the virtual spirit to the band’s virtual land in The Sandbox metaverse.

Acid Jazz-Funk Band Jamiroquai Joins Sandbox Virtual World

Another popular music show is joining the virtual world sandbox, as the Animoca Brands subsidiary announced Wednesday that Jamiroquai is now a project partner. Jamiroquai is an award-winning band playing funk, acid jazz, soul, disco and R&B, led by frontman Jay Kay.

Known for hits like “Virtual Insanity” and “Canned Heat,” Jamiroquai was named MTV’s Video of the Year in 1997. The hit also earned Jamiroquai a Grammy for the following year. The Sandbox and Jamiroquai plan to celebrate the partnership with the launch of Jamiroquai x Sandbox merchandise on May 18, 2022.

Jamiroquai Brings 'Virtual Insanity' to Sandbox Blockchain Metaverse

Merchandise will be limited edition T-shirts and key rings, which will be available exclusively at store.jamiroquai.com. “The strategic collaboration was developed in conjunction with Bravado, the industry-leading brand management arm of Universal Music Group,” the blockchain-based Metaverse company said Wednesday. The announcement added:

The legendary jazz-funk band will bring virtual madness to the virtual land of The Sandbox.

Sandbox has collaborated with numerous musicians, artists, celebrities and well-known brands since the project started. Currently, The Sandbox has over 200 partners, including The Smurfs, Care Bears, Atari, Ubisoft, The Rabbids, BLOND:ISH, Deadmau5, Gucci Vault, The Walking Dead, Snoop Dogg and Adidas. In a statement sent to Bitcoin.com News, Jamiroquai said the band has been working on futuristic concepts.

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“Jamiroquai has always been future-proof and hyper-social – creating a place where everyone can come together in a sandbox, with a touch of funk, freedom and style, will provide our fans and music lovers A digitally connected public place,” Jamiroqua said. “We look forward to telling you more soon, but for now it’s safe to say there will definitely be hats involved.”

According to the announcement, more details about the collaboration with Jamiroquai will be announced “in the coming months.” The Sandbox and its competitor Decentraland have been very popular blockchain-based virtual worlds. However, the native crypto tokens of both projects have been hit hard recently.

Sandbox crypto asset SAND is up 236% year to date, but SAND is currently down 53% over the past 30 days. NFTs and virtual land sales have also declined over the past two weeks following the sale of Otherdeed by Bored Ape Yacht Club.

tags in this story

Acid Jazz Funk, Artists, Atari, Blockchain, Blockchain Metaverse, Blonde:ish, Brands, Canned Heat, Care Bears, Celebrities, DeadMau5, Decentraland, Gucci Vault, Jamiroquai, Jamiroquai Blockchain , Jamiroquai Metaverse, Jamiroquai Sandbox, Land, Metaverse, Musicians, nft, NFTs, Smurfs, Snoop Dogg, The Rabbids, The Sandbox, The Walking Dead, Ubisoft, virtual insanity, virtual land sale

What do you think of The Sandbox’s collaboration with Jamiroquai? Let us know what you think about this topic in the comments section below.

Jamie Redman

Jamie Redman is Head of News at Bitcoin.com News and a fintech reporter based in Florida. Redman has been an active member of the cryptocurrency community since 2011. He is passionate about Bitcoin, open source code and decentralized applications. Since September 2015, Redman has written over 5,000 articles for Bitcoin.com News on the disruptive protocols emerging today.

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