To make it easier for users to access the ongoing Tata IPL 2022, Disney+ Hotstar has introduced audio descriptive commentary in Hindi. As the name suggests, this feature allows Disney+ Hotstar users to hear detailed commentary on IPL matches. It is designed to help visually impaired, seniors and general cricket fans understand every detail of the game as it is played live and broadcast live on screen. The commentary was conducted by a Prasar Bharti alumni’s cricket commentator – a voice heard on radio and television in the past.
Viewers in India, Canada and Singapore can watch the new Hindi audio descriptive commentary feature for the four playoff IPL 2022 matches until May 29, the streaming platform said in a statement.
Disney+ Hotstar users can hear audio commentary from Prasar Bharti alumni, namely Sanjay Banerjee, Ajay Mehra, Sunil Vaidya and Naveen Srivastava.
“By making live action inclusive, through its ground-breaking technological innovations, Disney+ Hotstar aims to meet the needs of underserved communities and seniors. This will significantly increase their access to live sporting events for every Indian family can participate in the excitement and enjoyment of watching IPL,” the platform said.
Users can enable audio descriptive commentary in Hindi by going to the audio settings while watching an IPL match.
With the introduction of the new commentary feature, Disney+ Hotstar is essentially bringing its streaming platform closer to the traditional mediums of watching cricket — radio and television. This will help the company attract more Indian cricket fans.
Over the past few years, Disney+ Hotstar (formerly Hotstar) has been able to gain popularity among cricket fans thanks to its exclusive digital rights to live IPL matches.
Earlier this month, Disney+ Hotstar reported 50.1 million paid subscribers, or nearly 36% of Disney+ subscribers. The platform is also regularly partnering with various telecom operators including Airtel, Vi and Jio to offer bundled subscription services to its prepaid and postpaid customers to continue to capitalise on the country’s growing smartphone users to grow its user base .