Two of Apple’s latest iPhone 12 models were launched in China on Friday. Previous pre-order data showed that consumers are very interested in 5G-enabled devices in the company’s second largest market.
Outside the Apple Store in the Shanghai Commercial Center, the long lines of people formed a sharp contrast with the crowds who flocked to past press conferences, because most orders are now transferred online.
The new green shade of the iPhone 12 was also a hot topic on the Chinese app Weibo on Friday, which triggered a positive response.
Apple’s announcement last week initially drew mixed comments in China, but analysts expect a surge in orders this year, as loyal iPhone users end up buying new phones compatible with upgraded 5G network infrastructure.
Chinese e-commerce retailer Jingdong (JD.com) pre-ordered all four models of iPhone 12 on the first day of the announcement, and the pre-order volume reached 1.6 million units.
Another Apple fan, Zhu Lin, said: “From the bottom of my heart, Apple is a bit late to release the 5G iPhone.” “I looked forward to it last year.”
Research firm Canalys said that Apple and Huawei are the top mobile phone manufacturers with the fastest growth in China’s shipments this year. Apple’s annual growth rate in the second quarter was 35%.
Apple released the Huawei Mate 40 flagship device on Thursday. Some people at Apple in China have said that they will wait for the release of the iPhone 12.
© Thomson Reuters 2020
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