An Indian company will team up with Bollywood star Akshay Kumar to launch a battle royale mobile video game, taking advantage of the ban on Chinese technology company Tencent’s popular PlayerUnknown’s Battlegrounds (PUBG) blank. The company’s co-founder Vishal Gondal told Reuters on Friday that Bangalore-based nCore Games will launch Fearless and United: Guards (FAU-G) games at the end of October.
Gundal said: “This game has been in progress for several months.” “In fact, the first level of the game is based on the Galvan Valley.”
In June, Indian and Chinese troops clashed at a disputed border location in the Galvan Valley high in the Himalayas, killing 20 Indian soldiers.
Since then, India has successively cracked down on application bans and hit Chinese technology companies that dominate the Indian Internet economy. The latest move of this kind on Wednesday banned 118 applications, mainly from China, including PUBG, shocking and outraging Indian gamers.
Gundal said that nCore’s FAU-G (meaning soldier) aims to capitalize on Indian patriotism, and 20% of its net income will be provided to a state-supported trust fund to support the families of soldiers who died.
Gundal said that actor Akshay Kumar is the son of an army officer. He is said to support the cause of Indian soldiers and is the key to building trust and also contributes to the concept of the game.
Gundal said: “He (Kumar) came up with the name of the game, which is FAU-G.” He added that he expects to win 200 million users within a year.
The launch of FAU-G also coincided with the heightened anti-China sentiment in India. Traders and entrepreneurs echoed Prime Minister Narendra Modi’s call and called on India to “continue to improve.”
India banned apps for the first time in June, banning TikTok owned by ByteDance, and even when the media company Zee Entertainment Enterprises launched its own app, the use of local video sharing apps has surged.
Should the government explain why Chinese applications are banned? We discussed this on the weekly technical podcast Orbital, you can subscribe via Apple Podcast, Google Podcast or RSS, download the episode, or click the play button below.