Ad tracking helps companies deepen their understanding of your behavior, including the possibility of buying new products and the way you access specific applications or services. After successfully tracking you, marketers will provide personalized and targeted advertising to attract you to use their products. Apple is trying to solve the spying nature of companies around the world by introducing a series of privacy-focused features. You can use them to prevent apps and services from ad tracking (to some extent) on your iPhone.

the past few months, Apple has been very active in restricting ad tracking on the iPhone. Cupertino announced last year’s App Tracking Transparency (ATT) to be one step ahead in enhancing user privacy and restricting companies from tracking your activities. This feature was launched with the release of iOS 14.5 in late April. It also added a “nutrition label” to the list of apps on the App Store to inform users what data the app will access after installation. In addition, Apple has enabled the Safari browser to restrict tracking through cookies.

Here, we detail the steps you can to limit ad tracking from apps and services on the iPhone.

How to limit ad tracking on iPhone

Before starting these steps, it’s worth noting here that by using ad tracking, developers can help companies measure your behavior and collect detailed information, such as your user or device ID, device’s current advertising identifier, name, electronic Email address and other information that helps to understand your identity. These built- features are available on newer iOS versions (iOS 14.5 and later), but if your iPhone has an outdated iOS version, you may not find them. You can also go to the next section to learn about ways to limit ad tracking through web-based services.

  1. go set up > privacy > track.

  2. Turn off the “Allow application to request tracking” option. This will help limit ad tracking for all new apps you download on your iPhone.

  3. Now you can limit the tracking of existing applications by scrolling down and closing each application that you want to track you.

addition to the above steps, you can also click Require apps not to track Stop them from tracking your activities and data when prompted.

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How to restrict ad tracking Safari on iPhone

You can follow the steps below to restrict tracking from different web-based services and websites that you access using Safari on iPhone.

  1. Open set up > Safari.
  2. Scroll down a bit and turn off “Block all cookies”.
  3. Now, turn on “Prevent cross-site tracking” to restrict advertisers and other third parties from tracking you from one site to another.

Although all these steps help limit ad tracking on the iPhone, advertisers and companies that need your personal data often find new ways to track you and keep your personal data for profit.You can further avoid this situation by turning off the background app refresh of all installed apps set up > General Then turn off “Background Application Refresh”.

Apple also allows you to turn off personalized advertising on its platform the following ways set up > privacy > Apple ads And turn off the “Personalized Ads” option.


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Jagmeet Singh writes about consumer technology for TechnologyShout New Delhi. Jagmeet is a senior reporter for TechnologyShout and often writes about applications, computer security, Internet services, and telecommunications development. Jagmeet is available on Twitter @JagmeetS13 or email to jagmeets@TechnologyShout.com. Please send your clues and tips.more

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