Alphabet’s Google faced bipartisan buzz about thorny issues in its advertising business at a hearing held on Tuesday, paying particular attention to whether it abused its dominant position in online advertising for profit.
Republican Senator Mike Lee, chairman of the Antitrust Committee of the U.S. Senate Judiciary Committee, put pressure on Google’s Don Harrison, who gave remote testimony.
“With the growth of business, there are more and more complaints because Google not only operates advertising trading platforms, but also sells its own advertising resources through these platforms. There is a conflict of interest, and it has manipulated or manipulated online advertising technology and auctions to benefit it. Own interests,” Li said.
He and others put pressure on Harrison to ask advertisers to complain that Google is not clear about where advertising revenue is going, especially for publishers and for Google.
Harrison took over as the head of Google’s corporate development department in 2012. He believes that the advertising technology ecosystem is overcrowded and highly competitive. Amazon and Facebook, AT&T, Comcast and other Google’s strong competitors, as well as advertising The price has fallen.
The technology giant has made a series of acquisitions, including DoubleClick and AdMob, to make it the dominant player in online advertising.
Senator Josh Hawley and Republicans such as Democratic senator, Republican senator Amy Klobuchar (Amy Klobuchar), Richard Blumenthal (Richard Blumenthal) and other Republicans are all right Li’s concern agrees.
According to people familiar with the matter, the hearing was held because President Donald Trump’s Justice Department is expected to file a lawsuit against Google within a few weeks.
Blumenthal called the task of defending Google “thank you” because Google plays many roles between buyers and sellers in online advertising.
He said: “In a truly free market and free enterprise system, this seems unacceptable. That’s why I want to take antitrust enforcement against Google.”
Klobuchar, whose father is a journalist, fears that due to Google’s dominance, the newspaper will not be able to generate enough income from advertisements on its website.
She said: “Literally, I have no personal resentment towards these companies, as the president sometimes expresses to various companies. I don’t.” “I just hope that our capitalist system will work.”
Although conservative bias is not covered by antitrust laws, Senator Lee Lee, who was backed by Holly, challenged Harrison, saying that Google threatened to remove conservative publications from its ads and ban some conservative publications. Commentators make money on Google’s YouTube.
Google’s Harrison said the company violated policies, such as prohibiting the placement of ads next to racist or similar content.
© Thomson Reuters 2020
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