Bloomberg News reported on Wednesday that the U.S. Department of Justice is preparing to initiate a second monopoly lawsuit against Alphabet’s Google over Google’s digital advertising business, citing people familiar with the matter.

The Department of Justice sued Google in October, accusing the $1 trillion (approximately Rs 73,0604 crore) company of illegally using its market power to hinder competitors. The trial is scheduled for September 2023.

A spokesperson for the Justice Department declined to comment.

When asked about the report, Google responded in an email that its “ad technology helps websites and apps fund their content, enables small businesses to grow, and users from exploitative privacy practices and bad The impact of the advertising experience.”

A lawsuit in 38 U.S. states and territories accuses Google of abusing its market power in an attempt to its search engine dominate in cars, TVs, and speakers, just like in mobile phones. For discovery purposes, this was merged with the federal lawsuit.

With the support of other states, Texas filed a separate lawsuit against Google, accusing it of violating antitrust laws in operating its online advertising business.

Reuters reported in March that Google plans to block a popular web-tracking called “cookies,” which has aroused among US Department of Justice investigators. They have been questioning advertising industry executives, citing people familiar with the matter as saying this Will it hinder smaller competitors.

© Thomson Reuters 2021

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