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Google ShoppingPicture copyright


Google changes how shopping results are displayed so shoppers can now view the products on the price comparison site and their own results

Within the next three days, Google will hear an appeal from the European Commission for imposing a huge fine on its alleged abuse of power to promote its shopping comparison service.

The hearing will take place in the ordinary courts of Luxembourg.

A € 2.4 billion [$ 2.6 billion; £ 2 billion] fine was issued in 2017, and the search giant has always vowed to fight it.

It considers that the case has no legal or economic value.

Google said in a statement to the BBC: "We [against the European Commission's 2017 Google Shopping decision because it is legally, factually and economically wrong. Shopping ads can always help people find The products they want are finding products quickly and easily and businesses attract customers.

"We look forward to filing in court and show that we have improved quality and increased consumer choice."

Amazon competitors

The BBC has learned that the tech giant will argue that it has fulfilled its legal obligations to allow competitors to use its products.

It will also argue that the European Union excludes major players like Amazon. It will claim that the online role of comparison shopping services has diminished, mainly because platforms such as Amazon have become the preferred place to find products and compare prices.

To comply with the European Commission ruling, Google changed the shopping box that appears at the top of search results. Now, it can not only display its own advertising results, but also provide space for other shopping comparison services so that it can bid for ad slots.

With support from shopping comparison sites Kelkoo, Twenga and Foundem, the European Commission will receive support.

The main complainant in the case, Foundem, appealed to Google in 2009.

Kelko told the BBC in a statement that it "is ready to support the European Commission during the hearing."

"We firmly believe in the benefits of shopping decisions and their to provide a fairer for consumers and businesses in Europe. At the same time, we continue to call for remedies to address the damage caused by Google's abuse, and we will work hard in the coming years Work closely with the Commission within a month to achieve this goal. "


In the past three years, Google has imposed a fine of 8.2 billion euros from the European Community, all related to alleged abuses of authority.

Like other tech giants such as Facebook, Amazon, and Apple, it now faces U.S. antitrust investigations.

If its appeal is maintained, it will be a huge blow to EC Commissioner for Competition Margrethe Vestager, who has a tough stance on Silicon Valley technology companies, which she believes are theirs Monopoly on the digital landscape.

The court is expected to make a judgment in the second half of the year.

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