Facebook's use worldwide has skyrocketed due to the ongoing coronavirus pandemic, and the company Outlined in a blog post on Tuesday. However, most use cases are focused on private messaging and video calling, and the company cannot profit from it. As a result, the social media giant says the company is being hit hard while trying to keep communication tools online and stable.
The blog post, written by head of analytics Alex Schultz and head of engineering Jay Parikh, said that in a global disaster zone like Italy, total messaging on Facebook, Instagram and WhatsApp increased by more than 50%. The post said that video calls on Messenger and WhatsApp in the same region more than doubled.
They wrote: "The growth in the use of COVID-19 is unprecedented in the entire industry, and we have achieved new records in use almost every day." "Since most of our employees are working from home, we maintain it during peak usage Stability is more challenging than ever. "
Schultz and Parikh point out that peak usage has not translated into a bottom line for profits. Messaging services are not monetized like Facebook news sources or standard Instagram sources, while digital advertising spending is falling across the board in countries currently blocked to prevent the spread of COVID-19. As a result, Facebook is "adversely affected" like many other businesses.
This article explains: "Most of the increased traffic is on our messaging service, but we are also seeing more people using our feeds and story products to get the latest news from family and friends." "With this At the same time, our business is adversely affected like many other companies in the world. We have not monetized many services that have increased engagement, and in some countries that have taken active measures to reduce the spread of COVID-19, our advertising business also has Down. "
"We are just trying to stay enlightened," Facebook CEO Mark Zuckerberg said. Tell New York Times In an interview published today, Noting that part of the company's current struggle is because the company has left most of its 45,000 employees at home. "I've never seen anything like this before."