AB, one of Europe’s largest gaming companies, stepped up its pace of after striking deals with six companies, including intellectual property for the Lord of the Rings trilogy and The . “ are the best way to monetize IP in the long term, but not necessarily the most efficient way to create new IP,” Embracer CEO Lars Wingefors said in an interview after the group’s second-quarter report.

The CEO said the acquisition of Middle-earth Enterprises “enables a of companies within the group to develop IP that we have long controlled” and it will now join Embracer’s existing catalog of more than 800 owned and controlled IP.

Gaming companies such as Embracer are increasingly focusing on IP as a way to generate sales from the mass appeal of and stories that have already drawn huge audiences. Embracer’s IP for JRR Tolkien’s famous trilogy also includes film , giving them a financial stake in upcoming projects such as the series The Lord of the Rings: Ring of Power.

Karlstad-based Embracer, considered a so-called serial acquirer due to its aggressive growth strategy, also announced the formation of its 11th operating group Freemode, where several new will be housed. Freemode’s business is “more niche” and will include a focus on retro games, with Wingefors noting that newly acquired Limited Run Games is the “leading nerd retro publisher” in the market.

Shares in Embracer were down 7% in early trade after the report, but were quoted 1.8% lower at 2:30pm Stockholm time/6:00pm IST. Wingefors attributed the quarterly slowdown to the company’s “no new releases” compared to the same period last year. However, the CEO said he has high hopes for the rest of 2022, with “a lot of games coming”.

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  • release date March 15, 2002
  • language English
  • type Action, Adventure, Drama, Fantasy
  • period 2 hours 58 minutes
  • throw

    Elijah Wood, Ian McLean, Viggo Mortensen, Sean Astin, Sean Bean, Billy Boyd, Dominic Monaghan, John Rees-David s, orlando bloom, liv tyler, cate blanchet, christopher lee, hugo weaving, ian holm, andy serkis, sara baker, ma Ton Sawkas, Lawrence Maccoare, Craig Parker, Mark Ferguson, Peter MacKenzie, Harry Sinclair

  • Peter Jackson

  • music Howard Shore
  • Producer

    Barry M. Osborn, Peter Jackson, Fran Walsh, Tim Sanders

  • Production

    New Line Cinema, WingNut Films, The Saul Zaentz Company

  • Certificate 13+
  • release date March 28, 2003
  • language English
  • type action, adventure, fantasy
  • period 2 hours 59 minutes
  • throw

    Elijah Wood, Ian McLean, Viggo Mortensen, Sean Astin, Andy Serkis, Billy Boyd, Dominic Monaghan, John Rees- Davis, Orlando Bloom, Bernard Hill, Christopher Lee, Hugo Weaving, Miranda Otto, David Wenham, Brad Dourif, Karl Urban , Liv Tyler, Cate Blanchett, Sean Bean, Craig Parker, John Lee, Bruce Hopkins, John Bach, Nathaniel Lees, John Noble

  • Director

    Peter Jackson

  • music Howard Shore
  • Producer

    Barry M. Osborn, Fran Walsh, Peter Jackson

  • Production

    New Line Cinema, WingNut Films, The Saul Zaentz Company

  • Certificate 13+
  • release date February 6, 2004
  • language English
  • type action, adventure, fantasy
  • period 3 hours 21 minutes
  • throw

    Elijah Wood, Ian McLean, Viggo Mortensen, Sean Astin, Andy Serkis, Billy Boyd, Dominic Monaghan, John Rees- Davis, Orlando Bloom, Bernard Hill, Miranda Otto, David Wenham, Karl Urban, Hugo Weaving, Liv Tyler, Cate Blanchett , John Noble, Ian Holm, Sean Bean, Marton Sokas, Lawrence Marcoare, Thomas Robbins, Christopher Lee, Brad Dourif, Bruce Spence

  • Director

    Peter Jackson

  • music Howard Shore
  • Producer

    Barry M. Osborne, Peter Jackson, Fran Walsh

  • Production

    New Line Cinema, WingNut Films, The Saul Zaentz Company

  • Certificate 13+
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watch
Prime Video

  • release date September 2, 2022
  • type adventure, fantasy
  • throw

    Robert Aramayo, Owen Arthur, Nazanin Bonadi, Morfid Clark, Ismail Cruz Cordova, Emma Horvath, Marcella Cavener , Joseph Mahler, Taro Muhafiddin, Sofia Novitt

  • Director

    JA Bayona, Wayne Motors, Charlotte Brändström

  • music Bear McCreary
  • Producer

    JD Payne Patrick McKellindsey Webb Callum Green JA Bayona Belen Atienza Justin Duble Jason Cahill Jennifer Hutchison Bruce Richmond Sharon Tal Yuguado

  • Production

    Studios, Tolkien Estate, Tolkien Trust, HarperCollins, New Line Cinema

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