Digital Marketing Tips can Help Grow faster for Startup Businesses

Today, we will be focusing on digital marketing for startups and how it can help to grow startups or Businesses quickly and efficiently!

Before we begin, let’s first understand what a startup is.

Digital Marketing Tips can Help Grow faster for Startup Businesses - Technology Shout
Digital Marketing Tips can Help Grow faster for Startup Businesses – Technology Shout

The Small Business Association sums it up best:

“In the business world, the term ‘startup‘ goes beyond the startup. The term ‘startup’ is also associated with businesses that are usually technology-oriented and have high growth potential. Startups have some unique struggles, especially in terms of financing. This is because investors are seeking the greatest potential return on investment while balancing the associated risks. ”

As a result, most start-ups have very little in common. They are a small business, but they are innovative, often online-based, and often use growth hacking methods to multiply in a short period of time.

As we just said, startups look for gaps in existing markets and bring solutions. In other words, they develop products and services for certain market segments, which also involves a lot of risks.

For example Grofers, Big Basket, Ola, etc.

What are the challenges start-up companies face?

Most startups rely on external funding (venture capitalists and angel investors), and from an investor’s perspective, the idea of ​​any startup is a high-risk and failure-rate game.

As a result, some of the challenges that entrepreneurs typically face are:

Low Budget

Most startups rely on external funding (venture capitalists and angel investors), and from an investor’s perspective, the idea of ​​any startup is a high-risk and failure-rate game.

In most cases, startups have tight budgets or funding, which affects another part of their business activities, so they are critical to success and bring a good or predetermined ROI to investors.

Creative Marketing

creative marketing - Technology Shout
creative marketing – Technology Shout

Since no one knows you, and no one really cares, this is the biggest challenge for a small business with less capital, so you must come up with a cheap and creative marketing plan to promote your business.

Effective Social Media Presence

The purpose of social media has evolved over time, and now it has become one of the important elements for any organization to keep its audience up-to-date with the latest announcements and offers or other user-related interesting content. Today, social media has become one of the most cost-effective tools to keep in touch with your consumers. It can increase consumer loyalty, generate positive opinions, build a brand, etc. are all the benefits you definitely want to get!

Marketing Medium or Channels

Traditional marketing methods are often very expensive and untargeted. E.g. Advertising on TV will be seen by everyone, including target customers, which increases the budget, does not guarantee much, and is not an ideal promotion method for any business in the early days. And digital marketing can be tailored to your budget.

“Content marketing should be an active and discrete business model within the organization.”
Robert RoseRobert Rose

Acquiring and Retaining Customers

Emerging businesses can easily acquire customers because the market is buzzing a lot, but after a while, because of low competition and participation, and weak products or services, it is really difficult to retain the same customer.

This is not to scare you, but a study published in Forbes says that 90% of Indian startups will fail due to a lack of innovation.

Although your product is innovative, marketing and promotional activities must also be innovative, and it is absolutely mandatory with a low budget, otherwise, you will quit the game!

Can we quickly define ‘What is Digital Marketing?’

Wikipedia defines Digital Marketing as,

Digital marketing is the marketing of products or services using digital technology, mainly on the Internet, but also includes mobile phones, display advertising, and any other digital media.

There are many ways to launch with digital marketing, and you can also take digital marketing courses where you can learn about specific platforms based on your business needs.

Let us inspire you and make the pictures clearer now.

Vast and Specific Reach Target Ideal Consumers

Vast and Specific Reach aka Target Ideal Consumers - Technology Shout
Vast and Specific Reach aka Target Ideal Consumers – Technology Shout

With the increase in Internet penetration in India, do you think it is much cheaper to target ideal audiences or consumers online through digital platforms than traditional media, which is much more expensive than digital platforms and media? The growing Internet use population is a strong signal of why it is the best way to digitally start up a business.

Future Belongs to Video Marketing

  • Compared to other media, video is the most satisfying and influential content marketing mechanism.
  • A new Cisco study suggests that video will account for more than 80% of all Internet traffic by 2019
  • YouTube reports that 64% of customers in mobile videos are more likely to buy products online after watching a 100% increase in video consumption per year
  • According to Nielsen Wire, 36% of online consumers trust video advertising and By 2018, video marketing will account for more than 80% of all Internet traffic

Don’t Underestimate the Simplicity of Emails

Knowing this, many large companies like Myntra, Reebok, etc. have used this method for various purposes, such as brand awareness, announcements, acquiring potential customers, etc.

Social Media Presence

Social Media Presence - Technology Shout
Social Media Presence – Technology Shout

Social media is no longer just posting “pout pictures”. Today, people and companies use them for many purposes, with social media marketing helping businesses retain and manage customers, attract and drive traffic.

You must also read and understand the social media mistakes your business makes

For example, international sports brand Nike responded to every comment on its social media platform.

In fact, on huge social media, Facebook itself is embedded with features to promote business development, such as “stores”. Clearly, social media is the best way for startups to connect with their target audience in digital marketing

Can be easily measured and analyzed

If you can’t compare your results with your expected or intended goals, it will not only undermine the goals but also be questioned by investors.

If you know how and how to know which ones are unsuccessful, you can use Startup to make a bigger difference.

In short, web analytics and other online metrics tools will help you find and determine the effectiveness of a “digital marketing noise marketing campaign.”

It’s an Era of Pull Marketing Than the Push Marketing

Gone are the days when you had no choice but a 2-minute commercial on TV. Today, users have so many entertainment platforms that have no ads, so you ca n’t post anymore.

Push marketing also doesn’t work for any small business or startup, and sometimes dilutes the brand, while pull marketing involves digital marketing methods to attract the customers who are best suited for your business.

“Data helps marketers work more productively.”
Stacy MartinetStacy Martinet


Digital marketing for startups is an exciting way (yes, we said it was exciting). So if you are the owner of a startup and want to do it yourself, you can take a digital marketing course online or on request at any institution that offers classroom courses.

Although the classroom course offers the advantage of interacting directly with your coach and other students from different backgrounds, this undoubtedly increases discussion and your knowledge.

It’s cost-effective, which is one of the biggest advantages, and it’s perfect for any small business or startup with a large budget, and rapid growth can meet many marketing goals at once.

Activities running on digital platforms give you a more complete picture of your plans. After understanding and understanding the importance and benefits of digital marketing, companies at home and abroad now integrate it into their marketing plans.

Hope today’s post is helpful to you. Stay tuned for more!

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