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Press release. Seychelles, November 26, 2022 – Leading global cryptocurrency exchange Bitget has announced a series of marketing campaigns with Argentine football legend Lionel Messi and a branded video celebrating the 2022 World Cup. Through this $20 million investment in campaigns and rewards, Bitget aims to benefit users through attractive rewards, help boost market sentiment and revive confidence in the crypto industry.
Announcing its partnership with Lionel Messi in late October, Bitget launched its first campaign, “A Perfect 10”, which received an overwhelming response from the public, Bitget community and partners. The exchange will launch its next marketing campaign called “Make it Count” during the 2022 World Cup, including a brand new brand video and a series of exciting marketing plans.
To further engage our users in the football craze, Bitget has arranged several giveaways and exclusive rewards through social contests and World Cup themed events, including up to 1 million BGB and a jersey autographed by Lionel Messi. Bitget also hosts KCGI, a biannual derivatives tournament themed around football and the World Cup, with prize pools up to 100 Bitcoin (BTC) and popular fan tokens. This is part of Bitget’s efforts to help reassure investors and benefit Bitget users through different initiatives, as enthusiasm for the World Cup helps foster connections between the crypto world and the sports world.
Five-time World Cup entrant and seven-time Ballon d’Or winner Leo Messi said: “I would like to thank Bitget for making me part of the social world of cryptocurrency trading through such an exciting campaign. concept of leading the vision and blazing new trails within the industry. It is important that everyone invests in conservation in a responsible manner, and it is gratifying to see Bitget taking this seriously through a range of conservation initiatives.”
Gracy Chen, Managing Director of Bitget commented: “Bitget invests in the future of cryptocurrencies and Web3. The bear market will not stop us from aiming to be a top 3 cryptocurrency exchange in 3-5 years. Due to the collapse of some cryptocurrency giants this year, Consumer trust has hit rock bottom, which is why we’re stepping up our product and marketing efforts to show our commitment to creating the best social trading experience for our users.”
“Partnering with GOAT motivates us to perform at our best, and the World Cup is the perfect time to remind ourselves of the importance of building and training. We want to celebrate football in the crypto world and are ready to continue investing in the ecosystem during tough times,” Gracy added.
Earlier this month, Bitget implemented several initiatives to strengthen trust and demonstrate credibility to consumers, including launching a $5 million builders fund and increasing the size of the protection fund to $300 million. The exchange also announced the expansion of its global strategy through a Seychelles-registered entity, and this week adjusted its hiring plan to a 1,200-person team by the first quarter of 2023.
Founded in 2018, Bitget is one of the top five leading cryptocurrency exchanges in the world. It features innovative products and social trading services. It currently serves more than 8 million users in more than 100 countries around the world.
The exchange is committed to providing users with one-stop and secure trading solutions, and aims to achieve , the official esports cryptocurrency partner of the PGL Major, and the leading esports organization Team Spirit.
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