According to the “Interbrand 2020 World’s Best Brands” list, Apple is the top brand in 2020. The personal technology behemoth maintained its number one position with a significant 38% increase in assumed brand value, accounting for only a small portion of the company’s actual market value of approximately US$2 trillion (INR 147 billion), bringing its market value to close to US$323 billion ( Approximately rupee) (23 trillion kronor), and once again won the first place. However, what is even more impressive is the rise of Amazon. The brand’s brand value has increased by 60%, ranking second with US$200 billion (approximately Rs 14.7 billion, approximately Rs 13.2 billion).
In the list of Interbrand’s most valuable brands, Microsoft has slightly surpassed Google and entered the top three this year. Its brand value increased by 53%, reaching 166 billion US dollars (approximately Rs 122 billion). On the other hand, the Google brand shrank by 1% and fell to fourth place, closely following Microsoft, reaching US$165.4 billion (approximately Rs 121 billion). Samsung ranked fifth with a brand value of $62 billion, which has a certain connection with big technology companies. Ironically, after a large-scale lawsuit against Google, this list became difficult. The influence of large-scale technologies and the ways in which they are obtained make them stand out in the crosshairs of regulators and legislators in many countries.
The average value of the top three brands (all technologies) increased by 50%. The report points out that a turbulent year has divided the list into two-brands affected by the pandemic and brands not affected by the pandemic. The bottom five countries on the list (such as all non-technical industries) have experienced negative growth. Coca-Cola ranked sixth with 56.8 billion US dollars (approximately 41 trillion rupees), Toyota ranked seventh with 51.5 billion US dollars (approximately 3.8 billion rupees), Mercedes ranked eighth with 49 billion US dollars (approximately 3.6 billion rupees), and McDonald’s With 42.8 US dollars and 1 billion US dollars (about 3.1 billion rupees), Disney ranked in the top ten with 40.7 billion US dollars (about 3 billion rupees).
COVID-19 has caused a devastating blow to human contact, and technology is already under research to solve this problem. There are four new entrants for the best global brands of 2020, three of which are technology brands. Instagram ranks 19th, YouTube ranks 30th, and Zoom ranks 100th. This is a special achievement for the young video conferencing company Zoom, which provides a rescue plan away from society during this turbulent period and ranks highest in the world. Brand. There is no doubt that it swept the world. According to the report, Zoom’s market value has increased by 389% in the past 12 months, and its revenue has increased by 270%. The report valued the brand at US$4.4 billion (approximately Rs 32 billion). The only brand to make the list for the first time is Johnnie Walker, ranked 98th and valued at US$4.5 billion (approximately Rs 31 billion).
Another thing worth mentioning in this year’s list is Spotify, whose revenue increased by 52%, bringing its brand value to US$8.3 billion (approximately Rs 61 billion), ranking 70th.
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