Amazon on Tuesday released a new biometric payment system that uses palm recognition. The system will be available to rival retailers and promoted to replace badges used in stadiums or workplaces.
The system called Amazon One is touted as “a fast, convenient, non-contact way where people can use their palms for daily activities, such as paying in stores, showing membership cards, entering venues such as stadiums, or more Work easily.”
The American technology giant said it will install the system in its Amazon Go retail stores from two stores in its hometown of Seattle, Washington.
Amazon Vice President Dilip Kumar (Dilip Kumar) stated that the system was developed to “allow people to move seamlessly throughout the day while being able to prove themselves or authorize transactions in a fast, reliable and safe way.” “
Amazon One uses each person’s “unique palm signature” to replace other biometric identifiers such as fingerprints, iris or facial recognition.
“No two palms are the same, so we use visual technology to analyze all these aspects and choose the most different identifier on your palm to create your palm signature,” Kumar said in a blog.
In the Amazon Go store, the swing system is added to the entrance door of the store as a choice for shoppers.
The company said it was “actively discussing with several potential customers,” which may include other retailers, but did not provide any details.
The announcement comes as the use of biometric payments has grown rapidly, from fingerprint verification on smartphones to more advanced systems that use facial recognition.
China’s Alipay, the financial arm of e-commerce giant Alibaba, has been using a “smile to pay” system for retailers, which has a machine similar to an iPad.
This shift has also raised privacy concerns about how to protect biometric data and prevent hackers from intruding.
Amazon stated that the biometric data will be “protected by multiple security controls, and palm images will never be stored on the Amazon One device”, but will be sent to “a highly secure area customized by us in the cloud”.
Doug Stephens of the consulting firm Retail Prophet said that Amazon will need to protect data to win users’ trust in the system and make it mainstream.
Stephens said on Twitter: “The use of biometrics as a form of identification/payment has always been of ultimate significance.” “The question is, will Amazon mainstream our comfort for them or will it violate our trust?”
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