As a German multinational company producing sports shoes, sportswear and accessories, Adidas AG is cooperating with the non-fungible token (NFT) brand Bored Ape Yacht Club and the comic series Punks Comic. Adidas revealed last week that the company is cooperating with Coinbase and considers Metaverse to be one of the most “exciting” developments in the digital field.
Adidas wants the world to know that it is entering the world of blockchain technology and Metaverse collections. On December 2, the company’s Twitter account announced its cooperation with cryptocurrency investors gold, Boring Ape Yacht Club (BAYC) NFT project and punk comics.
“Today, we [Bored Ape Yacht Club], [Gmoney] & [Punks Comic]. It’s time to enter a world full of infinite possibilities,” Adidas wrote Thursday. This tweet has been liked more than 8,000 times and reposted more than 4,000 times. The tweet also pointed to a portal called Adidas Metaverse, which said:
Is happening. Gmoney, Punks Comic and Bored Ape Yacht Club led Adidas into the Metaverse. let’s go.
The company also owns renew Twitter profile picture with BAYC picture. Adidas bought Bored Ape Yacht Club #8,774, and finally sold it for 46 ether or 156,000 US dollars at the time of settlement. BAYC has heart-shaped sunglasses, gold hoop earrings, “boring” appearance, fisherman hat and blue fur. In a recent tweet from Adidas, the company designed a yellow Adidas jacket with a classic three-striped design for BAYC.
#NewProfilePic pic.twitter.com/Dve8TbXT9k
— Original Adidas (@adidasoriginals) December 2, 2021
According to statistics from dappradar.com, the address that purchased BAYC has 13 different NFTs from 11 unique series. If Adidas is the owner of the wallet, it also owns the punk comic: “Looking for the Lost Robbie”, purchased for 6.95 ether. Punks Comic and the recently purchased BAYC #8,774 are the most expensive NFTs in the wallet. For other NFTs held in the wallet holding BAYC #8,774, the base price of each NFT is between US$17 and US$549.
When the combined NFT of BAYC and Adidas will be issued and released to the public, it has not yet been disclosed. In its disclosure last week, Adidas detailed that it is cooperating with cryptocurrency exchange giant Coinbase, but also explained that it is cooperating with the sandbox virtual blockchain world. The full details of the sandbox cooperation have not yet been revealed.
The company’s main competitor Nike revealed this month that the company’s business is also focused on Meta Universe. On November 18th, Nike published a blog post about “Nikeland”, explaining that it has established a firm foothold in the virtual world of Roblox. Nikeland on Roblox aims to be “a place where everyone is full of competition and creativity.”
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Image Source: Shutterstock, Pixabay, Wiki Commons, Nike, Adidas, Bored Ape Yacht Club, Dappradar.com,
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