Three people familiar with the matter said that Samsung may launch its flagship Galaxy S smartphone more than a month earlier than expected to seize Huawei’s market share and resist Apple’s competition.
Huawei once challenged Samsung’s top spot in the global smartphone market, but due to US restrictions restricting its supply of chips for smartphones and telecommunications equipment, Chinese competitors are in survival mode.
South Korean chip industry officials hope that Joe Biden’s presidency will ease some of these restrictions, although it is still uncertain, because they also want the incoming US government to maintain a strong stance against China.
According to sources, Samsung is preparing to launch its new Galaxy S21 in late January next year. It had previously launched its flagship S20 mobile phone in early March this year. Since the plan has not yet been made public, it would not be named.
Samsung declined to comment.
According to research company Canalys, the South Korean company’s shipments of Galaxy S20 5G series phones in the United States in the second quarter decreased by 59% from the same period last year. In contrast, Apple’s flagship iPhone 11 shipped 15% higher than last year’s best-selling iPhone XR.
Samsung lost its first place in the second quarter, and Samsung regained the crown in the third quarter, thanks in part to the US restrictions on Huawei.
A source at a major smartphone chip supplier said that Huawei’s inventory is expected to run out within a period of time early next year.
However, Samsung faces fierce competition from Chinese rivals Xiaomi and OPPO, and they are expected to use Huawei’s efforts to maintain market share.
Apple also launched the iPhone series in October, a month later than in previous years, which intensified competition.
© Thomson Reuters 2020
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