The media said that US advertising spending has been suspended in May, and Microsoft is currently withdrawing from Facebook marketing worldwide.
Axios quickly noticed that the company has not officially joined the #StopHateForProfit campaign, which encourages companies to stop spending on Facebook and Instagram to force CEO Mark Zuckerberg to take a firmer position to filter hate speech.
On the contrary, Microsoft clearly has a problem with the location of its advertising.
According to a post within Yammer, Microsoft Chief Marketing Officer Chris Capossela said:
Although it is difficult to specify what the company considers objectionable, the transcript involves terrorist content, hate speech and pornographic content.
Microsoft and Facebook solve the problem privately
As far as the current situation is concerned, Microsoft expects the advertising pause to continue until August.
Facebook must feel very hot. The company recently announced that it will start tagging posts that violate its rules, even if they are considered newsworthy. Previously, it did not involve posts from public figures such as President Donald Trump.
Facebook’s financial strength is too strong and will not be affected by the boycott in the short term, because most of its revenue comes from small and medium-sized enterprises, but its reputation will definitely be hit.
Due to the pandemic, some brands have stopped advertising on Facebook, and the new promotion will only make the situation worse. That is to say, about 8 million entities advertise on Facebook, and due to the current situation, the advertising price may be reduced, and other companies may step in to fill the gap, which may offset financial losses.
Some people also believe that due to the pandemic, many companies have begun to reduce advertising spending, and their support for the #StopHateForProfit campaign is likely to be the head of public relations.
On the other hand, it is said that Microsoft likes to keep things secret, and Facebook will definitely like it when others openly bid for it.