Not surprisingly, the teenagers under investigation chose Apple Watch as their favorite smartwatch
The survey also found that the number of teenagers using Netflix declined slightly. People surveyed said they spent 33% of their time streaming video content from the platform, compared with 35% in the fall. During the same period, YouTube usage among teenagers has declined. Disney + ranks among the top five of Amazon and Apple TV +.
Instagram is the favorite social media destination of these teenagers, followed by Snapchat, followed by the short video app TikTok. Teenagers obviously do n’t like the political struggle on Twitter, and Twitter ranked fourth in the survey, followed by Facebook.
Erin Murphy, senior research analyst at Piper Sandler, said: "Our Spring Youth Survey is a global [as well as US youth] effort to deal with the significant reality of COVID-19 It took place during the turbulent period. In fact, we believe that most of us come from teenagers at home. The response is not only that “Coronavirus” is listed as the second largest social / political concern of adolescents, but we also see the economic and economic Concerns have risen significantly, corresponding to a 13% drop. Compared to last year, "self-reported expenditures".
"Adolescents today are more closely connected than ever. They spend an average of 12 hours per week on social media, 53% of them list Amazon as their top e-commerce site, and Netflix is their daily content. Is the first choice, and 85% of them have their own daily content. IPhone. Related to brand preferences, we continue to see that fashion leisure has increased-Nike has won the share of the first brand, and lululemon became sixth A new survey of the top brands. "
The average age of the 5,200 teenagers surveyed was 16.2 years, and the average household income was $ 65,600.