The checkout page is where it all happens. Your customer is ready to pay, and any friction in this final stage could mean losing the sale. That’s why customizing your checkout in BigCommerce is such a game-changer. Whether you’re trying to boost conversions, improve user experience, or add brand personality, BigCommerce gives you the flexibility to tailor the checkout to your needs.
Let’s dive into five practical, powerful ways to customize your BigCommerce checkout — and why each one matters.
1. Use Optimized One-Page Checkout for a Frictionless Experience
Let’s face it—nobody likes a multi-step checkout that feels like a never-ending form. BigCommerce comes with a built-in Optimized One-Page Checkout, and it’s a big deal.
Why it Matters:
Customers love speed. The faster they can complete a purchase, the better. A single-page checkout minimizes distractions and dramatically reduces cart abandonment.
Customization Options:
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Reorder form fields (like moving shipping before email)
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Add/remove optional fields (like company name or phone number)
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Adjust the styling to match your brand colors and fonts
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Integrate with digital wallets like Apple Pay, PayPal, and Amazon Pay
Pro Tip: Test your one-page checkout on mobile. Most users will be on their phones, and a smooth mobile experience can lift conversions big time.
2. Add Custom Fields to Collect Extra Information
Sometimes you need more than just name, address, and credit card details. Maybe you’re a personalized gift shop and need to collect a message for engraving, or a health brand asking for a birthdate for personalized vitamin packs.
Why it Matters:
Custom fields allow you to gather additional info that’s critical to fulfilling your product or service — without asking customers to email you separately.
Examples of Custom Fields You Can Add:
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Gift messages
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Preferred delivery dates
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Notes to seller
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Product personalization (e.g., initials, colors)
BigCommerce lets you add these custom fields directly to the checkout process without needing third-party apps or heavy development work.
3. Brand the Checkout Experience
Ever land on a generic-looking checkout that doesn’t match the rest of the store? It breaks the flow and can make shoppers suspicious. BigCommerce gives you full control over your checkout branding.
Why it Matters:
Consistent branding builds trust. When your checkout looks like the rest of your store, customers feel more confident completing the purchase.
Customization Tips:
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Upload your logo to appear at checkout
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Customize button colors and styles
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Use branded language instead of default labels (e.g., “Ship it!” instead of “Continue”)
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Add trust badges and payment icons
Want to go deeper? Use Checkout SDK or Stencil themes for advanced customizations with HTML/CSS.
4. Set Up Conditional Logic for Shipping & Payment Options
Not every customer should see the same shipping methods or payment options. For example, you might offer free shipping only in the U.S., or allow “Cash on Delivery” only for local orders. BigCommerce lets you create rules to show or hide options based on cart contents or customer location.
Why it Matters:
Tailored checkout options can improve UX and reduce confusion. They also help you control costs and logistics behind the scenes.
What You Can Do:
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Show specific payment methods based on shipping address
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Hide express shipping for bulky items
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Offer in-store pickup only in certain zip codes
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Display discounts or messages for certain customer groups
Pro Tip: Use Shipping Rules and Payment Display Rules inside the BigCommerce admin panel or integrate with apps like ShipperHQ for advanced configurations.
5. Integrate Third-Party Checkout Apps or Custom Scripts
Want to do more than what BigCommerce offers out of the box? No worries. The platform supports powerful integrations and scripts to give you full checkout control.
Why it Matters:
This is where you unlock maximum customization and functionality — tailored to your specific business model.
Popular Use Cases:
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Add upsell or cross-sell products in checkout
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Integrate with loyalty programs and rewards apps
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Trigger email marketing flows based on cart activity
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Apply custom discounts with hidden fields
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Connect with CRMs or fulfillment systems in real time
You can use BigCommerce’s Checkout SDK, Script Manager, or partner apps like Rebuy, Bold Commerce, or Justuno to unlock these capabilities.
Bonus: Don’t Forget Checkout Testing
Every time you make a change to your checkout, test it like your customers would. Test different browsers, devices, and user flows. Make sure everything works smoothly, loads quickly, and keeps the user focused on finishing the order.
Conclusion: Customize Your Checkout, Maximize Your Sales
Your checkout page is more than just the final step — it’s the make-or-break moment. With BigCommerce’s flexible checkout tools, you can craft a seamless, branded, and conversion-focused experience. Whether it’s simplifying the process with a one-page layout, gathering extra data with custom fields, or integrating personalized offers — every tweak brings you closer to higher conversion rates and happier customers.
Customizing checkout isn’t just about aesthetics — it’s about strategy. It’s where trust meets technology, and where friction-free experiences turn browsers into buyers.
FAQs
1. Is it difficult to customize the checkout in BigCommerce?
Not at all. BigCommerce offers both easy visual tools for non-developers and powerful developer tools (like the Checkout SDK) for more advanced customizations.
2. Can I A/B test different versions of my checkout?
While BigCommerce doesn’t have native A/B testing for checkout, you can integrate with third-party testing platforms or use analytics tools to compare performance metrics across changes.
3. Are checkout customizations mobile-friendly?
Yes, the Optimized One-Page Checkout is mobile-first by design, and all customizations should be tested on mobile to ensure responsiveness.
4. Will adding custom fields slow down my checkout?
If implemented correctly, no. Just make sure the fields are essential and don’t overwhelm users. Keep things clean and minimal.
5. Can I recover abandoned carts after checkout customizations?
Absolutely. BigCommerce includes built-in abandoned cart recovery emails, and you can enhance them with apps or email platforms like Klaviyo or Omnisend.
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